Everything Branded nets Leicester Riders deal

Leicester Riders has renewed its deal with merchandise partner, Everything Branded.

Everything Branded is the Leicester-based promotional products, merchandise and gifts firm.

James Kyte, commercial director of Everything Branded, said: “Here at Everything Branded, we’re delighted to have renewed our partnership with Leicester Riders for a second season.

“As the UK’s leading supplier of branded products, it’s hugely important to us that we partner with organisations who share our passion for innovation and excellence, and it was clear after our inaugural season with Riders that we’ve sponsored a team who clearly embrace these values both on and off the court.

“The hospitality, game night experience and quality of matches have all been fantastic highlights for our team and customers, and we look forward to continuing to supply game night giveaways and an extended range of retail products throughout the 2023/24 season.

“Also – be sure to keep an eye out for some exciting surprises during the mid-game entertainment!”