Samworth Brothers wraps up deal for sandwich firm

The new delivery vans

Leicester food producer Samworth Brothers has bought The Real Wrap Co – a year after it snapped up a minority stake in the firm.

Samworth Brothers, which is behind brand names such as Ginsters, Urban Eat, West Cornwall Pasty co and Soreen, has said its chief operating officer Paul Davey will continue to sit on The Real Wrap Co board and that founders Phillipe Gill and Jason Howell will remain in their roles, post-deal.

The Real Wrap Co, based in Bristol, produces sandwiches, wraps and salads from its Bristol base.

Samworth Brothers chief executive, Hugo Mahoney, said: “The Real Wrap Company is a dynamic, innovative young company that shares our values and focus on quality foods. Real Wrap has great future potential, and the capability and scale of Samworth Brothers will help support further development for The Real Wrap Company business.”

In a joint statement, Gill and Howell said: “We are delighted to be supported by a like-minded partner in Samworth Brothers, to help us continue to do an amazing job for our customers, our people and our planet.”