Management consultant takes the chair at comms agency

Stuart Baird and Nic Newell

BakerBaird, the East Midlands communications and engagement business, has appointed a management consultant as its new company chair.

Nic Newall, who has worked with global brands such as Jaguar Land Rover and L&G, has been advising the Nottingham-based business since 2017 on strategy and business development.

Alongside founders Richard Baker and Sturt Baird, BakerBaird’s team includes account director Gaby Taylor, former director of communications at Birmingham Women’s and Children’s NHS Foundation Trust.

Besides Jaguar Land Rover and L&G and government departments such as the DfE, Newall was appointed Midlands Ambassador for Young Enterprise in 2023 after seven years as a voluntary advisor.

She said: “I’ve been advising BakerBaird informally since it was launched. Stuart, Richard, Gaby and the team have made significant progress as the communications and engagement supplier of choice for many of the East Midlands’ major initiatives and local authorities, and they’ve delivered award-winning projects regionally, nationally and internationally. I’m delighted to be alongside them as they start the next phase of their growth.”

Baird added: “Personally and professionally, Nic has been an inspiration to us, providing a mix of technical guidance, strategic insight and strong challenge.

“She will help us grow as a team, grow as a business but also drive progress in what matters most – the quality of what we do for clients. We’re taking BakerBaird on to the next level and Nic’s sheer drive will help us build that momentum.”

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