Acquisition is child’s play for ambitious Leicestershire firm

Leicester e-commerce retailer, The Kid Collective has bought Scandibørn, a supplier of Scandinavian-inspired children’s toys, interiors and accessories, from Nottingham-based Findel Education, for an undisclosed sum.

Established in 2016, Scandibørn has built a strong reputation for offering premium quality toys, interior accessories, furniture and gifts for children.

“We are so excited to welcome Scandibørn to The Kid Collective family,” said Laura Davies, founder and CEO of The Kid Collective.

She added: “This acquisition represents a pivotal moment in our journey of growth within the industry, and we look forward to leveraging our expertise to continue to provide the Scandiborn community with products we know they’ll love!”

The Kid Collective says the acquisition of Scandibørn, and its established customer base, will enable it to broaden its e-commerce portfolio and reach a wider audience.

Scandibørn will continue to offer a range of purpose-led gifts, childrenswear, maternity products and interior accessories for newborns through to toddlers, while The Kid Collective maintains its roots in play, for toddlers and the early years category.

Chris Mahady, CEO, Findel Education, said: “We are extremely pleased to have found Scandibørn a great new home with The Kid Collective, where it will become part of a fully focused online retail consumer business.

As part of the recent change in business ownership of Findel with the recent acquisition by Manutan, this decision has been made to ensure Findel focuses resources, time and attention on its B2B core education brands which are its area of expertise.”