Software provider acquires global hotel tech specialist

Andrew Mcgregor

The Access Group, the business management software provider, has added hotel and casino technology specialist SHR to its hotel management technology suite.

By integrating SHR’s capabilities with Guestline, an end-to-end hotel platform acquired by Access in 2023, customers will benefit from an integrated technology solution from a single provider.

SHR’s 2,000 hotel clients will join Guestline’s 3,000 properties, improving efficiency and profitability.

The acquisition also strengthens Loughborough-based Access Group’s modular product approach, enabling hotel guests to customise their tech stack based on specific needs.

Based in Houston, Texas, with offices in Ireland and Spain, SHR offers a range of technology solutions, including a dynamic central reservation system (CRS), internet booking engine (IBE), customer relationship manager (CRM), revenue management system (RMS), and tools for digital marketing and loyalty programs.

Andrew McGregor, vice-president accommodation of Access Hospitality, said: “This deal takes us a step closer to achieving our goal of being the global go-to technology partner for hotels, helping them deliver exceptional guest experiences and increase their profitability. SHR’s pioneering use of technology and laser focus on customer experience make it a natural fit to integrate into the Access Hospitality portfolio.
“This acquisition marks a key milestone in our drive to grow our market share by opening up the USA and tapping into the massive growth opportunity the market presents.”

Champa Magesh, managing director at Access Hospitality, said: “We’ve always worked to provide world-class products and unrivalled technological capabilities, and SHR embodies that ambition.

“The acquisition further bolsters our accommodation offering following the addition of Guestline last year. SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering.

“In this increasingly complex industry, leveraging AI’s immense potential gives hoteliers a competitive edge – enabling them to revolutionise guest experiences, drive operational efficiencies, and increase revenue.”