Supplements firm signs deal with US sports management giant

A US sports management firm has signed a partnership deal with Newark supplements company Ten Percent Club.

Ten Percent Club’s Informed Sport-certified products aim to enhance the performance and cognitive abilities of athletes and business professionals.

Paradigm Sports says its investment and partnership will help grow Ten Percent Club’s nootropic products on a worldwide scale through its roster of athletes and business connections.

Paradigm Sports is renowned for managing some of the biggest names in sports, including Conor McGregor, Michael ‘Venom’ Page, Dakota Ditcheva, Michael Bisping, and Johnny Walker.

Founded in 2022 by Luke O’Reilly, Ten Percent Club has become a significant player in the nootropics market. Since its launch, Ten Percent Club generates £20,000 in monthly sales – achieved with no prior investment or partnerships.

Nootropics, often referred to as “smart drugs,” are supplements that enhance cognitive function, memory, creativity and motivation.

According to industry data, the UK’s vitamin and supplement market is projected to reach over £624m, with nootropics becoming a key segment of this growth.

Azhar Muhammad Saul, COO of Paradigm Sports,said: “At Paradigm Sports, we are always looking for innovative ways to support our athletes’ performance and remain at the cutting edge of the business world. Partnering with Ten Percent Club allows us to offer top-tier nootropic products that align with our commitment to excellence.”

“We are thrilled to partner with Paradigm Sports, a leader in sports management,” said O’Reilly.

He added: “Our Informed Sport certified products are designed to help athletes achieve peak mental and physical performance. Together, we aim to redefine how athletes prepare, perform, and recover.”