We’re big on impact! Why digital sustainability is so important to us and why we champion it to our clients
Sustainability is no longer just a buzzword – it’s a business imperative. Consumers are becoming increasingly aware of the environmental and social impact of the brands they support and the time is coming when they just won’t engage with or buy from companies who don’t have a comprehensive and proven ESG strategy and integrity in their supply chain.
As a web design and development agency, we understand the profound impact that technology has on our environment. That’s why sustainability, and particularly digital sustainability, is not just important to us, it’s one of our core brand pillars and an essential part of our identity. This commitment is a natural extension of our B Corp values – we believe that businesses should be a force for good, and that includes being stewards of the digital space we operate in.
There’s no getting away from the fact that in today’s world, businesses rely heavily on digital platforms, from websites to cloud-based services. However, the energy consumption and environmental impact of these technologies are often overlooked. If the internet were a country it would be the World’s 4th biggest polluter and use of the internet accounts for 3.7% of global emissions! This is already shockingly high, but it will only continue to rise as our dependence on digital services continues to grow.
As an agency, we recognise that our digital projects have the potential to make a positive impact on the world, but only if we approach them with a mindset of sustainability. From intelligent information architecture and sustainable design practices to frontend performance and optimisation and green hosting, our team works hard to ensure that both people and the planet are considered at every step of the creation of our projects.
Moreover, we are passionate about championing digital sustainability because we see it as a key differentiator in a crowded market. By embedding sustainability into our digital projects, we not only fulfil our ethical obligations but also build trust with our clients and their customers. It’s a win-win situation – we help businesses achieve their goals while contributing to a more sustainable and equitable world.
At Abstrakt we are proud to be at the forefront of the digital sustainability movement and we have the expertise and the platform to make a real difference. Our role as a champion of digital sustainability is not just about implementing best practices in our own work; it’s also about advocating for change across the industry. We actively engage with our clients, partners, and the wider community to raise awareness of the importance of sustainable digital practices. By doing so, we hope to inspire others to join us on this journey. Together, we can build a more sustainable, inclusive, and responsible digital world.
