Two Derby firms merge to create marketing powerhouse

Two Derby firms are joining forces to create a new agency powerhouse, combining their strengths in marketing, PR, and digital services.

Glazing specialist Balls2 Marketing is merging with creative and digital agency Koobr to form a new agency under “The Koobr Group.”

Craig Barker, Koobr’s director and founder, and Katie Bregazzi, director at Balls2 Marketing, will lead the new venture.

Balls2 Marketing founders, Sarah and Andy Ball, will remain involved in strategy while stepping back from day-to-day operations.

The newly-formed agency powerhouse will offer a complete range of services, including PR, content creation, email marketing, social media strategy, and glazing industry expertise. This will be enhanced by Koobr’s strengths in digital marketing, technology, and design across various sectors.

Bregazzi said: “Along with Sarah and Andy, we have shaped the next phase of growth for Balls2 Marketing, to support the marketing needs of companies across the glazing supply chain. Our team, which includes Chartered PR practitioners, a former editor of high-profile international magazines and over 30 years of glazing industry expertise, means we have a proven track record of delivering growth opportunities for our clients.

“The merger with Koobr combines our expertise with industry leading digital capability, giving clients a joined-up marketing strategy that enables them to compete across all routes to market, vital in our fast-developing industry.”

Andy Ball, said: “This is a hugely exciting time for the agency we have built from the ground up and we’re looking forward to this new chapter. Over the past 14 years we have been proud to hold longstanding successful partnerships with many amazing industry leading companies.

“With a strong senior leadership team and a wealth of specialist, award-winning experience, The Koobr Group is focused on continuing to innovate and support our clients’ growth.