Drinks manufacturer raises glass to ‘significant’ deal with US firm
Global Brands, the company behind household names like VK and Hooch, has announced a “significant” partnership with American Beverage Marketers (ABM), a leading US producer of cocktail mixers and ingredients.
The deal will see the firm become the official distributor of all ABM brands throughout Great Britain.
Family-owned ABM, based in New Albany, IN, manufactures cocktail mixers, syrups and fruit purées.
The brands, which are available in more than 100 countries, including Finest CallⓇ, Re’al Infused ExoticsⓇ, Master of MixesⓇ, and Agalima OrganicⓇ, join Franklin & Sons, All Shook Up, Shake Baby Shake and the recently launched Be, in Global Brands’ existing range of cocktails and mixers.
Julian Atkins, managing director at Global Brands, said: “Our collaboration with such an established global industry partner is yet another step towards cementing our positioning as the UK’s leading independent cocktail experts.
“ABM’s innovative, quality-driven product range and renowned international reputation makes the brand a perfect fit for us, and we’re excited to help them achieve the same levels of success and brand growth here in the UK market.”
Marco Canova, division sales manager EMEA at ABM, added: “We are thrilled to kickstart this partnership and are excited by the opportunities it presents in a key market like the UK.
“Collaborating with Global Brands is set to significantly enhance our distribution reach and sales performance. We are confident that together, we can achieve sales of 200,000 12-litre cases and beyond, in the near future.””
Global Brands has over 25 years of experience in the drinks industry and is headquartered in Chesterfield, with its distribution centre in nearby Clay Cross.
