Software firm swoops again with international acquisition

A Loughborough-based provider of business management software has acquired a US firm which specialises in guest engagement for restaurants and convenience stores.

Access Group’s acquisition of Paytronix marks the largest acquisition for the Loughborough firm, aiming to strengthen its presence in the US market while supporting Paytronix’s growth and expanding its reach.

Paytronix will retain its name and integrate with select Access products, extending its service offerings across a broader client base.

Paytronix’s platform, used by over 1,800 brands at 50,000 locations, offers tools for online ordering, loyalty programs, mobile apps, and payments.

By combining resources, Access and Paytronix will improve guest experience solutions, enabling businesses to meet evolving customer needs.

Paytronix CEO, Jeff Hindman, said: “We’ve had the privilege of working alongside Great Hill Partners to deliver our solutions and services to the innovative restaurant and convenience store brands that we proudly call clients. The acquisition by The Access Group is the beginning of another stage in our growth, and I’m excited to say that from here we’re only going to build upon the service and capabilities that our clients know us for.

“Joining a global force such as Access will further broaden the software solutions available to our current and future client base, enhancing the value we can offer and helping to solve everyday business challenges.”

Access Hospitality’s managing director, Champa Magesh, said, “By partnering with Paytronix, together we can achieve a broader footprint in the Americas and further strengthen our wider strategy to offer a comprehensive suite of unified technologies, that enhance the customer experience across hospitality and convenience store businesses.”