Digital marketing agency expands Down Under

Altitude Marketing, a digital marketing agency based in Loughborough, has announced its expansion into New Zealand, marking its first move beyond the UK.

In the next five years, the agency aims to establish a fully operational team in New Zealand, drawing on the expertise of its UK office.

The company will also leverage AI and automation tools, including Meet Alfred, to streamline operations, drive efficiencies, and support its growth in the region.

The decision to enter the New Zealand market comes as the country experiences growth, with foreign direct investment (FDI) reaching $531.2bn in the year ending March 2023.

Over half of this investment came from major economies, including the UK, Australia, the US and Japan, underscoring New Zealand’s growing appeal as a business hub.

Tom Bates, co-founder of Altitude Marketing, said: “Expanding outside of the UK has always been a part of our growth strategy, and New Zealand presented itself as a perfect opportunity. With a growing business market and a tech industry, the region aligns perfectly with our vision for natural growth and innovation.”

Chelsea Sinnamon, managing director of Altitude Marketing NZ, said: “Digital marketing is on the rise in New Zealand, making this the perfect time to be part of the industry’s growth. We’re excited to partner with local businesses and tech companies aiming to grow beyond New Zealand.”