Party’s not over as events firm swoops for rival

A Loughborough-based events management company that recently entered administration has been acquired by Swindon firm veSpace International.

Noble Events, which specialises in organising events for the automotive industry and high-net-worth individuals, appointed administrators at FRP Advisory on February 18.

The company, founded in 2008 by CEO Penny Noble and managing director Sarah Cox, has a strong presence in Dubai, where it operates an office.

Following the deal, all 21 Noble staff have been or will be transferred to veSpace International, which has confirmed that Noble’s Dubai office will remain part of the business.

A spokesperson from veSpace said: “We are delighted to announce that veSpace International Limited has acquired the trade and assets of Noble Events Limited; an award-winning agency that works with some of the world’s leading brands.

“This addition extends our incredible portfolio of companies. Their culture, ethos and team spirit echo our brand values. Under the veSpace umbrella, Noble Events will have continuity of service for their clients and security for the talented team members.”

According to its latest accounts, made up to the end of March 2024, veSpace had a turnover of £14.3m – up around £1.5m from 2023. The company turned a profit before tax of £719,839 – down slightly on 2023’s figure of £721,891.

veSpace employed 69 people at the time.

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