Agency round-up: Tank; Carrington
Tank, the Nottingham-based digital marketing and PR agency, has been chosen by Talkdesk®, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, to boost its brand visibility and recognition in Europe.
Tank will lead Talkdesk’s brand PR efforts across its key European markets in Germany, Austria, Switzerland, the UK and France.
Christie Blake, senior vice president of corporate communications at Talkdesk, said: “Effective customer service has never been so important in a highly competitive landscape. Talkdesk helps businesses enhance every stage of the customer journey with AI-first, cloud solutions.
“We’ve had a long-standing relationship with Tank, having previously worked together to amplify our presence across the UK market. It’s been great kicking-off brand PR activity again this year, adding DACH and France to the remit. I look forward to building on these efforts in 2025 and beyond.”
Martyn Gettings, head of brand PR at Tank, added: “Talkdesk is renowned for innovation in the CX industry, and we’re excited to leverage our expertise to ensure the company is well-recognised and strategically positioned in front of its European audience.”
The Carrington team
The official trademark for UK manufacturing has appointed Carrington, a digital marketing agency based in Lincoln.
Carrington will raise the profile of Made in Britain and its more than 2,100 members across the manufacturing sector.
Made in Britain CEO, John Pearce, said: “As we continue to expand our impact and reach, it’s essential that we have a strong PR and marketing strategy that truly reflects the achievements and ambitions of British manufacturers. Carrington’s creativity, energy and track record of success in the sector make them the ideal partner to help us champion UK manufacturing and demonstrate the value of the Made in Britain mark.”
David Sykes, head of PR at Carrington, said: “We’re proud to be working with Made in Britain to raise awareness of the great businesses that make their products in the UK.
“Made in Britain is more than just a badge – it’s a highly vetted trademark that gives you confidence that a business really is making products in the UK and upholding high ethical, safety and sustainability standards. We’re passionate about supporting organisations that make a difference and Made in Britain members do just that by creating jobs, supporting local economies and producing great products in line with British values.”
