Round table report: Search everywhere – how AI and social media are changing the way customers discover brands
What does search everywhere mean for marketing?
Around five trillion Google searches are made every year, with the volume of commercial queries increasing – but is that about to change?
‘Search everywhere’ is a relatively recent concept in marketing that reflects a shift in customers’ behaviour, where users search for information across social media and AI tools, instead of just Google.
In fact, more than three quarters (78%) of internet users turn to social media to research brands and products, and another 46% of ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
