New AI benchmark reveals UK agencies are ‘all in’ – but only 2% feel prepared
A major study into how UK marketing agencies are adopting AI has revealed an industry racing ahead with hands-on experimentation but struggling to build the structures, skills and strategies needed to keep pace.
AI studio Twisted Loop and research partners Mustard have produced The State of AI Adoption in UK Agencies, which draws on insight from 53 professionals across the UK’s creative and marketing sectors. More than half of respondents were founders, C-suite leaders or board members, with representation from junior and mid- le... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
