The catalogue that changed retail – and the giants it left behind
There was a time when a catalogue arriving in the post was an event. The great mail-order books of the 1970s and 1980s were household fixtures, thick enough to leave their mark on the coffee table and packed with the things that people wanted but could not necessarily afford to buy outright. Clothes, furniture, televisions, toys, electrical goods, carpets and kitchen appliances were all there, page after page, waiting to be circled in biro.
They were department stores delivered to the front door, with the added attraction of being ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
