{"id":2112574,"date":"2026-07-13T16:17:50","date_gmt":"2026-07-13T15:17:50","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?p=2112574"},"modified":"2026-07-14T05:39:30","modified_gmt":"2026-07-14T04:39:30","slug":"nottingham-innovation-tackles-everyday-safety-concerns-for-women","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women","title":{"rendered":"Nottingham innovation tackles everyday safety concerns for women"},"content":{"rendered":"<p>A Nottingham-based technology team has launched a new female safety platform designed to provide women with immediate access to support while helping employers strengthen safeguarding and employee wellbeing.<\/p>\n<p>The Female Safety App combines real-time reporting, 24-hour human monitoring and emergency assistance, offering users a discreet way to seek help in situations including domestic abuse, stalking, harassment, sexual violence, drink spiking and other safety concerns.<\/p>\n<p>Developed by a female-led team, the app builds on established safety technology already used across sectors, including football, transport and higher education. Its creators say the platform has been designed to provide practical support in everyday situations, while also giving businesses a new tool to support their workforce.<\/p>\n<p>Project Director Alicia Redgrave played a key role in developing the app after experiencing domestic abuse herself and seeing the impact it had on her family.<\/p>\n<p>She said: \u201cThe World Cup may be highlighting concerns around violence against women, but this is a problem that exists every day of the year. We wanted to create something practical that puts real support in a woman\u2019s pocket whenever she needs it.<\/p>\n<p>\u201cI lived in a household where domestic abuse was an everyday occurrence. I witnessed the erosion of confidence, power and self-worth that comes with living in that environment. I remember my mum wearing sunglasses in November to hide the bruises around her eyes. I also became a victim of that abuse. We lived in survival mode.<\/p>\n<p>\u201cIt was the 1980s and reporting abuse often felt pointless because very little action was taken. Thankfully attitudes have changed and police take reports much more seriously, but many women still need a safe, discreet and simple way to seek help, record evidence and report what is happening.\u201d<\/p>\n<p>The app provides users with access to a dedicated 24-hour control room, where trained operators can assess reports, monitor locations in real time and contact emergency services when required.<\/p>\n<p>Additional features include secure evidence storage for images and videos, live journey tracking that can be shared with trusted contacts, SOS alerts, suspicious behaviour reporting and a discreet fake incoming phone call function to help users exit uncomfortable situations safely.<\/p>\n<p>Designed with privacy in mind, the app is hidden behind an unassuming icon to help protect users\u2019 confidentiality.<\/p>\n<p>Alongside the free consumer version, the team has developed an Enterprise platform aimed at businesses, organisations and public sector employers looking to provide enhanced safety support for employees.<\/p>\n<p>The workplace version allows organisations to offer staff access to professional support while helping safeguarding teams respond quickly to concerns. The developers say interest has already been received from multinational organisations looking to strengthen their approach to employee wellbeing.<\/p>\n<p>Redgrave\u00a0said: \u201cThis is much more than a personal safety app. It is there for women facing abuse at home, travelling alone, walking back from the train station, going on a first date, experiencing stalking or harassment, concerned about grooming, or simply finding themselves in a situation where they don\u2019t feel safe.<\/p>\n<p>\u201cEvery woman\u2019s experience is different, which is why we wanted to create a solution that supports women through every stage of life and in as many situations as possible. We wanted to make sure no woman feels she has nowhere to turn.<\/p>\n<p>\u201cWe also believe employers have an important role to play in supporting women\u2019s safety. More organisations are recognising that employee wellbeing extends beyond the workplace, and our Enterprise platform gives them a practical way to demonstrate that commitment while ensuring staff have immediate access to professional support whenever they need it.<\/p>\n<p>\u201cThis is technology created by women for women. We are incredibly proud to be developing it in Nottingham, and we genuinely believe it has the potential to save lives, build confidence and give women greater control over their own safety.\u201d<\/p>\n<p>The developers also believe the platform could support wider safeguarding efforts through its anonymity and evidence-building capabilities, including helping individuals document and report concerns linked to organised exploitation and grooming.<\/p>\n<p>The app team said: \u201cWhile this criminality has hit the headlines through some high-profile court proceedings, our fear is that such wrongdoing is more widespread and could result in individuals being seriously harmed if offenders are not brought to justice.<\/p>\n<p>\u201cThe sooner these criminal gangs are unmasked and brought to justice, the better. If we can play our part in helping victims safely identify, document and report unlawful activity to the authorities, then the app is doing its job.\u201d<\/p>\n<p>The Female Safety App follows the success of the award-winning Football Safety App, fronted by former England striker Emile Heskey, which is already being used to improve safety at football matches across the UK.<\/p>\n<p>The launch comes amid continued focus on violence against women and girls, with research showing links between major sporting events and increases in reported domestic abuse. The developers believe technology can play an important role alongside existing support services by helping women access assistance more quickly and confidently.<\/p>\n<p>Since announcing the launch, the Female Safety App has received interest from MPs, charities, employers and organisations working to address violence against women and girls.<\/p>\n<p>The team says the response demonstrates growing demand for practical digital solutions that improve safety, strengthen employer support and give individuals greater control over how they report and respond to concerns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most<\/p>\n","protected":false},"author":266702,"featured_media":2112575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"coauthors":[127717],"class_list":["post-2112574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-nottinghamshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com\" \/>\n<meta property=\"og:description\" content=\"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women\" \/>\n<meta property=\"og:site_name\" content=\"East Midlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T15:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T04:39:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"645\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellie Hollinshead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie Hollinshead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women\",\"name\":\"Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg\",\"datePublished\":\"2026-07-13T15:17:50+00:00\",\"dateModified\":\"2026-07-14T04:39:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\"},\"description\":\"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg\",\"width\":850,\"height\":645,\"caption\":\"Alicia Redgrave\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nottingham innovation tackles everyday safety concerns for women\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\",\"name\":\"East Midlands\",\"description\":\"Regional business news for East Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\",\"name\":\"Ellie Hollinshead\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"caption\":\"Ellie Hollinshead\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/elliehollinshead\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com","description":"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women","og_locale":"en_GB","og_type":"article","og_title":"Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com","og_description":"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most","og_url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women","og_site_name":"East Midlands","article_published_time":"2026-07-13T15:17:50+00:00","article_modified_time":"2026-07-14T04:39:30+00:00","og_image":[{"width":850,"height":645,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg","type":"image\/jpeg"}],"author":"Ellie Hollinshead","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ellie Hollinshead","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women","name":"Nottingham innovation tackles everyday safety concerns for women | TheBusinessDesk.com","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg","datePublished":"2026-07-13T15:17:50+00:00","dateModified":"2026-07-14T04:39:30+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e"},"description":"A female-led team behind the app is combining technology and human support to help women report issues and access help when they need it most","breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/A4553DA5-3EBC-46C2-B130-57CFAA23465A-e1784003951432.jpg","width":850,"height":645,"caption":"Alicia Redgrave"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2112574-nottingham-innovation-tackles-everyday-safety-concerns-for-women#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/"},{"@type":"ListItem","position":2,"name":"Nottingham innovation tackles everyday safety concerns for women"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/","name":"East Midlands","description":"Regional business news for East Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e","name":"Ellie Hollinshead","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13","url":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","caption":"Ellie Hollinshead"},"url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/elliehollinshead"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2112574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/users\/266702"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/comments?post=2112574"}],"version-history":[{"count":0,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2112574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media\/2112575"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media?parent=2112574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/categories?post=2112574"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/coauthors?post=2112574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}