{"id":2113386,"date":"2026-07-31T16:28:56","date_gmt":"2026-07-31T15:28:56","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?p=2113386"},"modified":"2026-07-31T16:28:56","modified_gmt":"2026-07-31T15:28:56","slug":"reformer-pilates-operator-expands-with-second-nottinghamshire-site","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site","title":{"rendered":"Reformer pilates operator expands with second Nottinghamshire site"},"content":{"rendered":"<p>Reformer Pilates operator The Reform Lounge has signed a lease on 106 Front Street, where it is creating a new studio following the success of its existing site in Mansfield.<\/p>\n<p>Salloway Property Consultants completed the letting on behalf of the private landlord.<\/p>\n<p>Currently undergoing a full fit-out, the Arnold premises will offer reformer Pilates in a purpose-designed wellness space aimed at supporting health, fitness and self-care.<\/p>\n<p>The expansion marks the company&#8217;s second location and reflects continued demand for boutique fitness and wellness concepts across Nottinghamshire.<\/p>\n<p>Leyana Akbani and Carrie Birkin, co-founders of The Reform Lounge said: \u201cWe&#8217;re incredibly proud to be bringing The Reform Lounge to Arnold and creating a beautiful space dedicated to movement, wellness and self-care. From the very beginning, our vision has always been about so much more than fitness \u2013 it&#8217;s about creating an environment where people can slow down, reconnect with themselves and feel truly supported.<\/p>\n<p>\u201cThe love and support we&#8217;ve received from our Mansfield community has been beyond anything we could have imagined and it&#8217;s given us the confidence to take this exciting next step. We&#8217;re passionate about making premium wellness feel welcoming and accessible, offering a calm, luxurious space where everyone can escape the demands of everyday life, invest in their wellbeing and become part of a genuinely supportive community. We can&#8217;t wait to open our doors in Arnold and welcome both new and familiar faces!\u201d<\/p>\n<p>Hugo Beresford, associate director at Salloway Property Consultants said: \u201cI am very pleased to have concluded this letting to The Reform Lounge Limited. The unit is located at the heart of Arnold and The Reform Lounge will bring an exciting and fresh wellness-led offer to the high street. I am really looking forward to seeing Carrie and Leyana\u2019s plans for the property come to fruition and I wish them all the best in their new premises.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit<\/p>\n","protected":false},"author":266702,"featured_media":2113387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"coauthors":[127717],"class_list":["post-2113386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","tag-featured-story","tag-nottinghamshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com\" \/>\n<meta property=\"og:description\" content=\"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site\" \/>\n<meta property=\"og:site_name\" content=\"East Midlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T15:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"866\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellie Hollinshead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie Hollinshead\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site\",\"name\":\"Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg\",\"datePublished\":\"2026-07-31T15:28:56+00:00\",\"dateModified\":\"2026-07-31T15:28:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\"},\"description\":\"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg\",\"width\":866,\"height\":649},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reformer pilates operator expands with second Nottinghamshire site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\",\"name\":\"East Midlands\",\"description\":\"Regional business news for East Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\",\"name\":\"Ellie Hollinshead\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"caption\":\"Ellie Hollinshead\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/elliehollinshead\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com","description":"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site","og_locale":"en_GB","og_type":"article","og_title":"Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com","og_description":"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit","og_url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site","og_site_name":"East Midlands","article_published_time":"2026-07-31T15:28:56+00:00","og_image":[{"width":866,"height":649,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg","type":"image\/jpeg"}],"author":"Ellie Hollinshead","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ellie Hollinshead"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site","name":"Reformer pilates operator expands with second Nottinghamshire site | TheBusinessDesk.com","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg","datePublished":"2026-07-31T15:28:56+00:00","dateModified":"2026-07-31T15:28:56+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e"},"description":"A growing wellness business is expanding into Arnold after securing a prominent town centre retail unit","breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/jul_26\/106-Front-Street-Nottingham.jpg","width":866,"height":649},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2113386-reformer-pilates-operator-expands-with-second-nottinghamshire-site#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/"},{"@type":"ListItem","position":2,"name":"Reformer pilates operator expands with second Nottinghamshire site"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/","name":"East Midlands","description":"Regional business news for East Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e","name":"Ellie Hollinshead","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13","url":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","caption":"Ellie Hollinshead"},"url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/elliehollinshead"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2113386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/users\/266702"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/comments?post=2113386"}],"version-history":[{"count":0,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2113386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media\/2113387"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media?parent=2113386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/categories?post=2113386"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/coauthors?post=2113386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}