Derbyshire marketing agency Purpose Media has secured a major new contract with Lincolnshire-based debt advice provider PayPlan covering brand strategy, digital development and content.<\/p>\n
The appointment will support PayPlan as it enters its next phase of growth, with the project focused on reshaping how the organisation presents itself and engages with people seeking financial support.<\/p>\n
Headquartered in Grantham, PayPlan has operated for more than 30 years and has helped more than one million people manage debt and challenging financial circumstances.<\/p>\n
Purpose Media’s work began with a detailed discovery phase involving workshops with PayPlan’s team and interviews with customers. The findings were used to understand both the organisation’s proposition and the experiences of people seeking debt advice.<\/p>\n
The agency has subsequently created a new brand strategy covering PayPlan’s purpose, core beliefs and tone of voice. The approach is intended to strengthen its position as a trusted and non-judgemental provider while giving the business a consistent platform for future growth.<\/p>\n
A new digital experience is also being developed from the ground up. Rather than treating the project as a conventional website redesign, the agency is focusing on making information and support easier to navigate around the needs of people looking for help.<\/p>\n
The wider programme includes the production of a brand film and a series of product videos to create a more consistent presence across PayPlan’s digital channels and customer interactions.<\/p>\n
Tim Lenton, director of digital innovation and strategy at Purpose Media said: “PayPlan has been doing important work for more than three decades. Our job was to understand what makes the organisation distinctive and make sure that comes through clearly in its brand and every part of the customer experience.<\/p>\n
“Debt is an incredibly personal and often emotional subject, so this couldn’t simply be approached as a visual rebrand or website redesign. We needed to understand what someone is thinking and feeling when they reach out for help, then build the brand and digital experience around those needs. What we’ve created together gives PayPlan a much stronger foundation for its next stage of growth. It has been a genuinely collaborative process and we’re excited to see the new brand and experience come to life.”<\/p>\n
Matt Hayes, head of marketing at PayPlan said: \u201cWe know that being in debt can be hugely stressful and it is crucial that when someone reaches out to us for help, we meet them with the right level of response and that our channels and messaging demonstrate understanding and empathy. Purpose Media\u2019s expert guidance has helped position us to deliver on our mission to help many more people take control of their finances.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Agency will lead a wide-ranging overhaul as the Lincolnshire business prepares for its next stage of growth<\/p>\n","protected":false},"author":266702,"featured_media":2114045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262],"coauthors":[127717],"class_list":["post-2114044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-derbyshire","tag-featured-story","tag-lincolnshire"],"yoast_head":"\n