{"id":2116021,"date":"2026-10-15T07:10:58","date_gmt":"2026-10-15T06:10:58","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners"},"modified":"2026-10-15T07:16:12","modified_gmt":"2026-10-15T06:16:12","slug":"seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners","title":{"rendered":"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners"},"content":{"rendered":"

Since the dawn of time (or capitalism, at least), Christmas has been built on excess.<\/p>\n

The extra roast potatoes, the second helping of pudding, the bottle opened \u201cjust to be sociable\u201d, the tin of Quality Street demolished by Boxing Day and the leftover turkey sandwiches that last well into the new year.<\/p>\n

For retailers, restaurants and drinks brands, that excess has long been the whole point. The so-called golden quarter, the run-up to Christmas, is when many make a big chunk of their annual profit, and plan their ranges around the assumption that we\u2019ll want more of everything.<\/p>\n

This year, the country\u2019s biggest grocer is preparing for something a little more restrained.<\/p>\n

Tesco chief executive Ken Murphy said last week<\/a> that Britain could be in for a \u201cmarginally healthier Christmas\u201d, and a \u201cmore moderate\u201d one when it comes to alcohol.<\/p>\n

That doesn\u2019t mean the festive blowout is cancelled. Murphy stressed that shoppers still \u201clove to indulge\u201d, and Tesco has stocked up on turkey and mince pies accordingly. But alongside them on the shelves will be new alcohol-free mocktail cans and expanded high-protein and high-fibre ranges.<\/p>\n

And Tesco isn\u2019t alone. Waitrose says sales of low and no alcohol drinks have risen 66% in a year, while Diageo is trialling mid-strength versions of Gordon\u2019s, Smirnoff and Captain Morgan at 20% ABV, little more than half the usual strength.<\/p>\n

Behind the shift sits a mix of forces. Weight-loss jabs are one, and we have already looked at the winners and losers they are creating<\/a>. But Murphy argues they are only a \u201ccomponent\u201d of a broader move towards healthier living that began during the pandemic.<\/p>\n

Caroline Young, head of shopper insight at grocery research body IGD, agrees. \u201cGLP-1s are part of the picture, but I wouldn\u2019t attribute a more moderate Christmas to weight-loss drugs alone,\u201d she says. \u201cWe\u2019re seeing broader shifts towards more considered consumption alongside continued pressure on household budgets.\u201d<\/p>\n

Nor does she expect the Christmas table to be unrecognisable. \u201cWe\u2019re not expecting a radical change in what people buy this Christmas. Shoppers still want Christmas to feel special, but they are becoming more considered about what and where they spend.\u201d<\/p>\n

Even so, the jabs are making their mark on the nation\u2019s shopping baskets.<\/p>\n

Nishita Pattni, senior consultant at Worldpanel by Numerator, says: \u201cGLP-1 usage is unlikely to rewrite Christmas, but it could subtly reshape the festive basket. With 6.3% of households now featuring a current GLP-1 user, equivalent to 1.9m individuals, this is no longer a niche influence. Users are already reducing both grocery spend and the number of packs they purchase, with \u00a3780 million of spend at risk.\u201d<\/p>\n

A glimpse of the future, from across the Atlantic<\/strong><\/p>\n

To see where this could go, look to the US, where the trend is further ahead. By May this year, roughly one in five Americans were using GLP-1 drugs, according to PwC.<\/p>\n

American restaurants are already feeling it. PwC found spending at quick-service restaurants fell 8.7% per GLP-1 household after six to eight months, with pizza down more than a fifth. Half of users told the firm restaurants hadn\u2019t caught up with how they now eat.<\/p>\n

Diners are finding workarounds. In a survey by restaurant software firm Toast in August, 30% of GLP-1 users said they had ordered from the kids\u2019 menu, and 87% said they would order a smaller version of a regular dish if one were offered. Research from Ohio State University found 46% had dropped alcohol from their orders altogether.<\/p>\n

If the UK heads down a similar path, its restaurants and pubs won\u2019t be far behind.<\/p>\n

Hospitality\u2019s Christmas dilemma<\/strong><\/p>\n

For UK pubs and restaurants, the timing is awkward. Christmas is when many make a large share of their annual profit, through set menus, office parties and drinks packages built around volume.<\/p>\n

Drinks are where the shift is clearest. \u201cAlcohol stands out: a quarter of users say that they\u2019re drinking less, and our data backs this up,\u201d says Pattni.<\/p>\n

\u201cTheir alcohol spend has fallen 15 percentage points more than non-users\u2019 since they started taking the drugs. That\u2019s particularly interesting heading into a traditionally alcohol-heavy occasion like Christmas.\u201d<\/p>\n

That creates a real headache. A three-course set menu and a bottomless drinks package only work if guests eat and drink their way through them. In the US, around a third of GLP-1 users told PwC they wanted smaller portions at proportionally lower prices. Give customers what they\u2019re asking for, and operators risk taking less per head at the very time of year they rely on most.<\/p>\n

Last year, IGD suggested venues might need to shift towards more experiential offers, and lighter bites and \u201cmicro meals\u201d, to keep diners who are eating less.<\/p>\n

The shift is already showing up across the sector, takeaways included. Caprinos Pizza, which has 120 sites, has launched smaller versions of its sides, from hot wings to mac and cheese bites.<\/p>\n

\u201cOn the one hand, this offers consumers a smaller portion should they prefer it but also allows them to bolt on a side dish at an entry level \u2013 perfect for solo indulgence,\u201d says co-founder Khalil Rehman.<\/p>\n

He acknowledges that the impact of weight-loss jabs is \u201ccertainly something the industry needs to watch\u201d. \u201cHowever, there is still going to be a place for brands like ours. At the end of a long day or tiring week, we believe that consumers still want to be rewarded with the convenience of a takeaway meal that is great value and flavourful.\u201d<\/p>\n

Less, but better<\/strong><\/p>\n

There\u2019s a twist. Eating less doesn\u2019t necessarily mean spending less.<\/p>\n

In the US, a William Blair survey found restaurant spending among GLP-1 users fell by just 4% on average, and households earning more than $150,000 actually spent 10.4% more. Fewer visits, but higher spending per visit.<\/p>\n

A similar pattern is visible in UK supermarkets. Tesco\u2019s premium Finest range grew sales by 9% in the first half, well ahead of the group as a whole.\"Coley<\/p>\n

According to Young, shoppers are doing both at once. \u201cShoppers are trying to save money where it matters less so they can spend more where it matters most,\u201d she says.<\/p>\n

\u201cChristmas is still an occasion people want to protect, so we expect value-seeking and premiumisation to sit side by side: using loyalty offers and promotions, then trading up on the Christmas meal, treats and other products that make the occasion feel special.\u201d<\/p>\n

Caprinos is seeing it too, with customers choosing premium toppings over the past six months. \u201cIt\u2019s clear that they are willing to spend, but are more selective and want the experience to be worth it, which we see as an opportunity,\u201d says Rehman.<\/p>\n

Among jab users, Pattni says the picture is less about sacrifice than choice. \u201cThis isn\u2019t just a story of going without. Over half of users say that they\u2019re eating more mindfully, compared to just 7% who are skipping meals. So rather than disappearing, Christmas indulgence may become more considered and selective.\u201d<\/p>\n

Not everyone is reaching for the salad bar. Mohammad Shaikh, chief executive and co-founder of Eatphoria, the group behind Wraps & Wings, believes the industry risks misreading the trend.<\/p>\n

\u201cI think there is a danger of drawing the wrong conclusions. Consumers still want to indulge. They want bold flavours, exciting food experiences and dishes they are proud to share on social media. What is changing is the level of choice and control they expect over that experience.\u201d<\/p>\n

When Eatphoria overhauled Wraps & Wings earlier this year, it went the other way. \u201cWith all the discussion around GLP-1s, you might expect us to have focused on salads and lighter meals,\u201d he says. \u201cInstead, we doubled down on what makes our brand distinctive: flavour, indulgence and food theatre.\u201d<\/p>\n

Is this the future of Christmas?<\/strong><\/p>\n

The bigger question is whether this is a passing phase or a permanent reset.<\/p>\n

Even among those on weight-loss jabs, Christmas may still win out. IGD research last Christmas found nearly half of GLP-1 users planned to reduce or pause their medication over the festive period. \u201cThat suggests Christmas remains a moment when people give themselves permission to relax their usual routines and restrictions,\u201d says Young.<\/p>\n

But the effects may reach further than the people taking them. \u201cWith 16% saying that their wider household is eating more healthily too, the impact could reach well beyond GLP-1 users themselves,\u201d says Pattni.<\/p>\n

And the caution may outlast the decorations. \u201cJanuary is a time when shoppers often pare back their spending and indulgences after the excesses of Christmas,\u201d says Young. \u201cBeyond January, continued challenges to household budgets will mean a more considered approach to spending will probably extend throughout 2027.\u201d<\/p>\n

For Shaikh, the answer isn\u2019t to fight that shift, but to hand customers more control. \u201cWe aren\u2019t trying to tell people how much they should indulge, but rather giving them the freedom to create a meal that suits their appetite, preferences and occasion, allowing them to trade up or down as they see fit,\u201d he says. \u201cThe brands that succeed will be those that give consumers greater control over their experience without compromising on what makes them distinctive.\u201d<\/p>\n

The extra roast potatoes and the second helping of pudding aren\u2019t going anywhere this Christmas. But more of us will be stopping to ask whether we really want them, and the businesses that understand that will be the ones still smiling come January.<\/p>\n","protected":false},"excerpt":{"rendered":"

As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?<\/p>\n","protected":false},"author":284306,"featured_media":2116023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137137,127686,47995],"coauthors":[137138],"class_list":["post-2116021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-hospitality","category-retail","tag-featured-story","tag-national","tag-top-story"],"yoast_head":"\nSeconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won\u2019t-cancel-christmas-dinners\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com\" \/>\n<meta property=\"og:description\" content=\"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won\u2019t-cancel-christmas-dinners\" \/>\n<meta property=\"og:site_name\" content=\"East Midlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T06:10:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T06:16:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Georgia Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgia Wright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners\",\"name\":\"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg\",\"datePublished\":\"2026-10-15T06:10:58+00:00\",\"dateModified\":\"2026-10-15T06:16:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/71720cf99270170d60803ee858e189b9\"},\"description\":\"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg\",\"width\":1800,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/\",\"name\":\"East Midlands\",\"description\":\"Regional business news for East Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/71720cf99270170d60803ee858e189b9\",\"name\":\"Georgia Wright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/aae2f4c92c69e014020fc7ac83f2b339\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8e656f9a744904f61cbf2914d05dc00d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8e656f9a744904f61cbf2914d05dc00d?s=96&d=mm&r=g\",\"caption\":\"Georgia Wright\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/georgiawright\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com","description":"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won\u2019t-cancel-christmas-dinners","og_locale":"en_GB","og_type":"article","og_title":"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com","og_description":"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?","og_url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won\u2019t-cancel-christmas-dinners","og_site_name":"East Midlands","article_published_time":"2026-10-15T06:10:58+00:00","article_modified_time":"2026-10-15T06:16:12+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg","type":"image\/jpeg"}],"author":"Georgia Wright","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Georgia Wright","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners","name":"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners | TheBusinessDesk.com","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg","datePublished":"2026-10-15T06:10:58+00:00","dateModified":"2026-10-15T06:16:12+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/71720cf99270170d60803ee858e189b9"},"description":"As weight-loss jabs and health trends reshape what we eat and drink, is the festive blowout over?","breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/GLP-1-Christmas-Dinner_1800x1200.jpg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/2116021-seconds-anyone-why-glp-1s-won%e2%80%99t-cancel-christmas-dinners#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/"},{"@type":"ListItem","position":2,"name":"Seconds, anyone? Why GLP-1s won\u2019t cancel our Christmas dinners"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#website","url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/","name":"East Midlands","description":"Regional business news for East Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/71720cf99270170d60803ee858e189b9","name":"Georgia Wright","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/#\/schema\/person\/image\/aae2f4c92c69e014020fc7ac83f2b339","url":"https:\/\/secure.gravatar.com\/avatar\/8e656f9a744904f61cbf2914d05dc00d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8e656f9a744904f61cbf2914d05dc00d?s=96&d=mm&r=g","caption":"Georgia Wright"},"url":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/news\/author\/georgiawright"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2116021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/users\/284306"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/comments?post=2116021"}],"version-history":[{"count":0,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/posts\/2116021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media\/2116023"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/media?parent=2116021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/categories?post=2116021"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/eastmidlands\/wp-json\/wp\/v2\/coauthors?post=2116021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}