Slimming World has appointed award-winning chef Martyn Lee to lead its recipe box subscription business as it looks to expand beyond its traditional membership base.<\/p>\n
Lee has joined the Alfreton-headquartered weight management business as head of Slimming World Kitchen, which recently marked its second anniversary.<\/p>\n
The company is looking to broaden the subscription service’s appeal to people outside its existing Slimming World membership.<\/p>\n
Lee has more than 20 years’ experience in food innovation and product development, including senior roles at Tesco and Waitrose.<\/p>\n
He was named Development Chef of the Year at the 2024 Craft Guild of Chefs Awards and previously helped develop a runny-centred Scotch egg which won a Grocer Gold Award.<\/p>\n
Lee said: \u201cWhat attracted me to Slimming World Kitchen was the opportunity to work with a trusted brand that is helping people achieve their goals without ever losing sight of what matters most, delicious food.<\/p>\n
\u201cSlimming World Kitchen is in a unique position because we can help people discover new flavours, build confidence in the kitchen and enjoy great food, while knowing every meal is supporting them on their weight-loss journey.\u201d<\/p>\n
In his new role, Lee will oversee the development of the service’s menus as Slimming World attempts to increase its customer base.<\/p>\n
Allison Brentnall, director of food and publications at Slimming World, said: \u201cMartyn shares our passion for spreading the word on how delicious food can be while still delivering your health goals.<\/p>\n
\u201cHis experience, creativity and track record of innovation make him an excellent fit for Slimming World Kitchen and the ambitious plans in place to grow the service.<\/p>\n
\u201cWe\u2019re really excited for Martyn to help us reach new audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Martyn Lee will lead menu development as subscription service targets wider audience<\/p>\n","protected":false},"author":25,"featured_media":2116900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"coauthors":[95],"class_list":["post-2116899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-derbyshire","tag-featured-story"],"yoast_head":"\n