Next Generation: Major day in the history of Champions (UK) plc as it embarks on exciting new chapter

CONSULTANCY and activation partner Champions (UK) plc is today announcing a major new chapter in its history, as it rebrands for the ‘Next Generation’. 

Focusing on four areas – sales growth, people and HR, AI and technology, and mergers and acquisitions – Champions has vowed to provide businesses across the UK with “access to results-driven solutions” that “deliver winning results.”

It has also focused on the recruitment of a number of global industry leading experts, aiding its deliverance in services from the world’s leading minds across every business topic.

Announcing details of the company’s ‘Next Generation’ project, Managing Director, Matthew Hayes, said this morning: “Today’s launch is just the beginning.

“We’ll be announcing a new member of our expert panel every week, and I can’t wait to work alongside a number of industry titans and recognisable faces.

“This marks a major milestone in the history of Champions, and we’re excited to embrace the business which derives from this”.

A lot has been going on behind the scenes for Midlands-based business, Champions (UK) plc, as it has launched a new website to showcase an enhanced range of products and services.

The new iteration of Champions is not a complete change in direction – but more so bringing attention to its wider offering, honing in on four specialist areas:

  1. Sales growth

Delivering sales growth of over £5bn, and £15bn in capital valuation for its clients, Champions provides a range of services from sales audits and growth strategies to identification of brand assets and routes to market.

The company boasts over 80 expert team members, and delivers leading solutions across various industries throughout 60+ countries. It has previously driven growth for renowned companies such as Lloyds Banking Group, Farmfoods, and Wembley Stadium connected with EE.

  1. People & HR

With over 20 years’ experience in dealing with workforce strategies, it’s no wonder Champions has decided to focus its attention on people & HR. Through teasers, it’s clear the business has put together an impressive team of experts, with one being announced each week from today.

Champions’ team contains over ten published HR & People best-selling authors, and is evidently proud of its access to thousands of worldwide experts. A founding member of the European Association of Speakers Bureaux (EASB), Champions will be looking to continue its work in staff performance.

  1. AI & technology

The continued importance of automation in business isn’t slowing down any time soon, and Champions has decided to re-emphasise its knowhow in AI and technology. The company has previously delivered in SaaS solutions and software integrations and is now combining these pieces with external expertise.

A business already utilising modern technology within its own space, Champions looks to target compatibility, efficiency, and scalability. The generative AI market is forecasted to be worth $33bn by 2027, and the company is capitalising on this ever-growing opportunity.

  1. Mergers & acquisitions 

Most companies at the forefront of their respective industries will be looking for expert investment solutions, and Champions has highlighted its awareness of the importance of mergers and acquisitions in business growth.

With over 200 successful deals and ten Buy and Build journeys to-date, the Leicestershire-based business partner is once again choosing to hone in on its investment aid experience.

Champions (UK) plc has worked across these four areas for over two decades, but for 2024 and beyond, the business wants to place a greater focus on these topics, ensuring that businesses across the UK have access to multi-award winning, results-driven solutions that deliver winning results.

Mr. Hayes, winner of The Real Entrepreneur Award 2024, continued: “The team at Champions and I have been working incredibly hard to put this ‘Next Generation’ project together.

“We feel our updated website and design has highlighted our expertise as a business growth consultant, while clearly outlining what we’ve done for over two decades, rather than us entering new territories.

“Champions is now even bigger, better, and stronger.”

The business transformation partner will be looking to continue providing its growth solutions, which has seen it win a host of awards in the last 12 months, including ‘Best Business Growth Consultancy Firm 2023’ at the Business Excellence Awards.

If you want to find out more about what Champions’ ‘Next Generation’ looks like, visit the website at, or alternatively check out their announcement showreel at