Customers can virtually try on Hotter Shoes without leaving the house

Hotter Shoes has launched a new app which will enable customers to virtually try on its products without needing to leave their own home.

The business, which will be floated on London Stock Exchange’s junior AIM market later this year, has integrated Augmented Reality (AR) into its app as it accelerates its transformation to becoming digital-first retailer.

The company has “invested heavily in its AR functionality” working with tech firm WANNA since October 2020.

Hotter will add more product ranges as the business continues to transform its customer experience via digital platforms.

The launch of the firm’s AR app functionality coincides with the opening of the firm’s 17 stores post Covid-19 restrictions.

For the first time, each location has industry-leading 3D foot measuring technology, meaning that a bespoke shoe fitting service will be available for Hotter customers both in-store and at home.

Victoria Betts, chief commercial officer at Hotter, said: “We’re thrilled to be leading the way in the industry, as we continually focus on innovation to provide the very highest quality customer service alongside developing fantastic product ranges.

“It’s amazing to think people will be able to try shoes on while in the comfort of their own home, ordering straight to their door with the peace of mind that their new shoes will fit well and look great.

“Coupled with the technology now available across all of our stores, we will be offering convenience, precision fitting and high quality service every step of the way.

“Each of our stores will hold less inventory than before the pandemic as we recognise customers will expect a more experiential service than ever before when shopping on the high street.”