Acquisition of Manchester media buying firm boosts Takumi’s global offering
An influence marketing and branding agency has acquired a Manchester-based media buying firm boosting its expansion into the US.
The acquisition of Unieed by Takumi will expand its global paid media offerings, as well as build out the paid media team in both Takumi’s London and New York offices.
With nearly a decade of paid content driven campaign experience, Joe Adsett, founder and managing director of Unieed, and a Facebook certified media-buying professional has led over 3,000 successful marketing campaigns across the world, and will now join Takumi as their paid media director.
“I am excited to join the Takumi team to bolster their paid media offerings and expand services to existing and new clients, solidifying our unique solutions to both brands and individual influencer creators,” said Joe.
“Amplification hasn’t changed exponentially within the past few years, leaving the industry with low hopes and considerable room for innovation.
“Takumi is consistently evolving to meet the needs of brands and influencers in an ever-growing digital space.”
Mary Keane Dawson, CEO of Takumi, said: “As we expand our presence in the US, we are ecstatic to join forces with Unieed, growing our paid media offerings to bring an evergreen portfolio of technology to our brand partners and influencers.
“With the acquisition and additions to our team, TAKUMI continues to spearhead the narrative that influencer marketing is a key component to brands’ success in the U.S.
“Takumi is ensuring creators realize their full potential and power, and inspiring brands to give voice and representation to those who otherwise would be unheard.”
Takumi has also bolstered its team with several new people to support growth plans.
They include; Kristy Engels- chief marketing officer, Sara Joy Madison, managing director, Eric Martucci, managing partner, Allison Hunter, head of delivery, Grieg Swanson, associate client director, Matt Timko, account manager and Sparkle Ramjohn, finance manager.
