Toy company eyes US market as it expands with move into MediaCity

Toy development company Haico has acquired a new headquarters in MediaCity as part of its strategic growth strategy which includes plans to enter the US market.

The Manchester-based company, designs, manufactures and imports children’s toys and crafts from China and supplies them to major retail clients throughout the UK and Europe.

Haico has used a six-figure funding deal from HSBC UK to expand its business, which includes relocating to a new office and showroom complex in MediaCity.

As the economy reopens Haico is looking to grow its contracts and expand into international markets, including the USA.

From concept through to completion, Haico’s teams in the UK and China work together to manage the end-to-end order process for clients, with compliance and sustainability front of mind.

The business directly employs 15 members of staff and works with over 200 in the Far East.

Set up in 2019, Haico’s products include children’s toys, slime, sand, fashion and novelty stationery as well as arts and crafts.

Hayley Leacock, Commercial Director at Haico, said: “We’re incredibly grateful for HSBC UK’s support, which has helped us to acquire our new premises and weather the roadblocks brought on by the Coronavirus pandemic.

“We’re looking forward to continuing to grow the business, whilst develop new client relationships and expanding into international markets.”

Jabir Ahmed, Relationship Manager at HSBC UK, added: “We’re thrilled to support the Haico team with their ambitious growth plans. These have been exceptionally challenging times and we’re pleased to see the business’s determination to grow and tap into new markets is unwavering.”