Gaming and esports acquisition for global company with offices in Manchester, London and LA

Chris Parnell, Mike Craddock, Drew Townley, Luke Bristow, Kieran Wood, Will Mollett

A global gaming media company that has worked with brands including Facebook, Epic Games, and Porsche has acquired gaming and esports business, Horizon Union.

It is the latest organisation to join Manchester-headquartered Kairos Group, which is also home to Kairos Media, Kyma Media, Turopium Sports and Entertainment and Kairos Ventures.

Horizon, which is also based in Manchester, will be managed and operated out of Kairos’ base at Huckletree in Ancoats.

Founded by Kieran Wood and Will Mollett in 2017, Horizon has grown to house more than 35 creators working alongside global brands including GFUEL, Boost Gaming and ChampionUS.

Horizon entered the esports space in January 2022 with the acquisition of esports team Top Dogs, competing in the APEX Legends Global Series (ALGS) league.

Alongside founding Horizon both Kieran and Will also worked at Kairos Media for two years, with Kieran as an account manager and Will as a campaign manager.

Kieran said: “Working with the Kairos Group team for nearly two years has been nothing short of a life changing experience, both professionally and personally.

“The level of progression and development from working at Kairos Media and Horizon simultaneously has worked hand in hand to creating a sustainable and profitable organisation in Horizon.

“I could not be prouder of what we’ve achieved so far but we’ve still got a long way to go. Horizon’s future is looking very strong, with even more partners and creators joining and more esports ventures in the pipeline and we can’t wait to begin this next phase under the Kairos Group umbrella.”

Founded in 2015, Kairos Group has offices London and Manchester, with teams also in Germany, France and the USA.

The group has worked brands in the world, including Facebook, Epic Games, KFC, JBL and Porsche.

Drew Townley, chief growth officer of Kairos Group, said of the acquisition: “It adds a completely new pillar to the group with a gaming organisation itself, with ambitions to do esports the right way in the UK and beyond.

“We already have some of the most forward thinking brands on this journey with us and Horizon only adds to the incredible offering for any partner.”

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