Eurocamp TV ads mark 50 years in business

Cheshire-based holiday company Eurocamp is set for a big return to TV advertising as part of a new turn-of-the-year multi-channel campaign for the 50 year old holiday business.

Following a two year pause in above the line advertising due to the pandemic, the new ‘Every possibility under the sun’ campaign kick started on Boxing Day.

The campaign showcases Eurocamp holidays, presented in a rap-style. The ads were created with agency Designate, with the aim of broadening the appeal of Eurocamp by highlighting locations, accommodation, activities, and facilities this type of holiday offers in a way that other holiday types don’t.

The campaign includes two 30-second versions of the advert, including a brand-focused version, and a second highlighting the affordability of many Eurocamp holidays.

The TV advertising push will span eight weeks across ITV, Channel 4 and Sky Channels.  The ads will also feature across VOD, digital channels and social, and will be supported by accompanying Radio advertising across Heart, Virgin and Absolute Radio.

Ross Matthews, chief sales and marketing officer at Eurocamp said, “The new campaign marks the introduction of our new refreshed identity for our 50th anniversary , and reflects how at Eurocamp we want to command the attention of holiday-makers through our biggest ever peaks campaign.  The new ad builds on our ‘possibilities’ brand proposition by  reminding people of everything you can enjoy on a Eurocamp experience which is a lot more diverse than many people perceive.

“We’re delighted with the results we have from the creative testing we’ve conducted during the development of the campaign, and feel confident that it will create the emotional engagement we’re looking for to support a successful peaks trading period.”

Eurocamp was founded in 1973 as Eurocamp Travel Limited – a family-run business, based in Knutsford, Cheshire, offering camping holidays in Brittany. Now based in Hartford, Cheshire, Eurocamp is part of Homair Vacances Group, a French specialist in outdoor holidays.