Kitchenware firm sees drop in sales in run up to Christmas
Kitchenware firm Pro Cook say the business is well-positioned to cope in the current economic climate despite a drop in sales.
The company issued a third quarter trading update this morning which covered its peak trading period.
The Gloucester business had total revenues of £22.4m in the third quarter, which included the important peak trading period. Revenues were down 2.5 per year on year.
However excluding revenue from discontinued Amazon channels, total revenue grew by 0.8 per cent.
Total like for like revenue declined by 3.8 per cent in the quarter, although remains 108.7 per cent compared 2020 – the year before the pandemic
During the final four weeks of the quarter total revenue grew by 2.9 per cent year on year with a marked shift towards retail as customers returned to physical stores prior to Christmas, partly driven by the risk to home delivery due to strikes.
Daniel O’Neill, chief executive and founder, said: “While we remain mindful of the current economic climate, the group’s recent performance positions it well to deliver on current market expectations for the full year.
“Our plan to maximise our trading performance and profitability will enable us to emerge stronger from the challenging trading environment and we remain confident that we will capture increased share of the large kitchenware market with our specialist offer.”
ProCook is the UK’s leading direct-to-consumer specialist kitchenware brand.
The brand sells directly through its website andd through 57 own-brand retail stores, across the UK.
Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company.
It currently employing more than 600 staff and operates from its head office in Gloucester.
