PropTech firm Vertical recruits telecoms veteran to drive 2026 revenue growth
Birmingham-based PropTech firm Vertical has recruited Dan Alvarez as its new Group Chief Revenue Officer, as it looks to speed up expansion across its portfolio of energy management brands in 2026.
Alvarez brings with him three decades of experience in the UK telecoms and utilities sector, having held senior positions at companies such as Vitrifi, Vorboss and Glide. He has also built a reputation for creating high-performing commercial operations and scalable business models.
In his new role, Alvarez will oversee customer acquisition, revenue generation and marketing across the Vertical’s brands, which include The Student Energy Group, Do Energy and Tickd.
His appointment comes as Vertical pushes further into both professional and residential energy markets, with a particular emphasis on securing partnerships with landlords and attracting student customers.
“I’m excited to be joining Vertical at this pivotal moment in their business journey,” said Alvarez. “The company has built an impressive foundation, and I’m looking forward to contributing to the next phase of growth as we scale our operations and expand our impact in the PropTech market,” said Dan Alvarez.
Alvarez has set ambitious targets for his first year with Vertical, focusing on significantly boosting revenues while building a sustainable and scalable business model for the company. His longer-term priorities include positioning Vertical for substantial growth over the next five years and enhancing the customer experience through a number of innovative engagement strategies.
James Villareal, CEO of The Vertical Group, said Alvarez’s background in connectivity, fibre optics and utilities made him well-suited to the role.
“Dan’s extensive experience, combined with his strategic approach to revenue growth, makes him the ideal person to help guide us in our next chapter.”
“We want to help change the way utilities are managed, our platform allows us help enhance the whole journey and make everything better for everybody. Think of it as moving the industry from the Blockbuster business model to Netflix.” said James Villareal, CEO of The Vertical Group.
The appointment comes as Vertical continues to expand its presence in both professional and residential energy markets, with particular focus on securing landlord partnerships and attracting student customers. Vertical is at the forefront of PropTech innovation, delivering smart energy solutions that simplify energy management for landlords, students and residential customers.
Discover more about Vertical here: https://vertical.group/
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