SKV takes on Da Vinci

THE Museum of Science & Industry (MOSI) in London has appointed SKV Communications to handle a social media campaign for a new exhibition.

SKV will co-ordinate a programme of online marketing for MOSI’s Da Vinci – The Genius show which opens in November and will run for seven months.

This will be conducted through established social media channels, such as Twitter, Facebook and YouTube, as well as a dedicated Da Vinci social network.

SKV account director Richard Bond said: “Effective social media engagement requires going a lot further than tweeting your latest news. For MOSI we have devised a joined-up campaign with a real focus and call to action.”