Infinity funds London property firm

INFINITY Asset Management has completed a deal to invest in a new London-based venture known as Bravo Life Style (BLS), which offers studio apartments and aparthotels for rent across London.

Infinity’s investment was completed in April 2011 and since then it has helped the firm to buy three assets for £37m – a fully-let building of studio apartments on Kilburn High Road now rebranded as Bravo House; a development site with planning permission on Finchley Road; and a development site in Shoreditch.

BLS is planning to develop the Finchley Road and Shoreditch sites to create more than 250 new studio apartments. Further site acquisitions are planned and the firm said has set itself a target of owning 1,000 apartments within the next five years.

Infinity’s investment was led by Infinity partners Sarah Butler and Les Lang.

Butler said: “We’re very confident of Bravo’s considerable potential for growth and we are delighted to have made such an excellent start.

“The demand from young professionals for prime location property in the capital is continually growing and the Bravo team has an excellent track record in property management. The deal also reflects one of Infinity’s key strengths: being a business with both property and private equity skills and experience, we are ideally placed to raise funds for, and lead investment in, corporate property transactions.”