Media experts team up to tackle web attacks

A GROUP of  Manchester-based media professionals – from across a range of disciplines including marketing and legal – have launched a service to help brands and companies cope with online attacks on their reputation.

Called Mayday Mayday! the venture is a collaboration between Tangerine PR, Juice Digital, theEword and law firm Gateley.

It offers a planning, monitoring and rapid response crisis and issues management service for brands worried about the risk to their reputation from the Internet.

Tangerine PR MD Sandy Lindsay said: ““To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines.”

Tangerine PR will handle the ‘traditional’ media element of any client crisis, while its sister agency, Juice Digital will support clients via social media channels.

PPC consultancy theEword will help ensure crises do not tar a company’s search and selection process and Gateley will offer legal advice.