How Branding Your Packaging Can Benefit Your Business

Packaging may seem like a small part of the journey, but the packaging you choose for your products massively impacts how your brand is perceived. Investing in high-quality branded packaging is an effective way to improve customer retention, as it is the first thing a customer experiences when they receive their package.

What is branded packaging?

Branded packaging brings another level of quality to your goods that customers will appreciate. It shows consideration and improves the customer experience as the packaging quality reflects the quality of the products inside. Branded packaging isn’t just about what is on the outside, it can be featured on internal tissue paper and documents. Branding your packaging can be as adventurous or as subtle as you want, as long as it reflects the business.

What are the benefits of branded packaging?

Businesses small and large stand to gain from the numerous benefits that custom packaging can offer.

Marketing

Custom packaging allows businesses to market their brand. With the packaging already reaching the customers, adding a logo and brand colours instils brand identity. Using branded packaging is an effective marketing tactic, especially if consumers post your uniquely branded packaging to social media, which is highly likely if the packaging is insta-worthy.

Repeat Business

Investing in branded packaging enhances the customer experience. A package that features something unique to a brand conveys to the consumer that they are receiving valuable products. Branded packaging can also give customers a good first impression of your business and it can increase the likelihood that they will become repeat customers. A standard package, such as an unmarked, brown cardboard box does not give the customers the opportunity to recognise and think about your business in the same way that branded packaging does.

Brand Awareness

Packaging is the first physical touch point that a customer experiences with your brand. It gives you the opportunity to project your branding before the customer opens it up. Creating a unique and brand-driven unboxing experience is a great way to grow brand awareness and gain loyalty.

Stand out

One of the biggest advantages of using branded packaging is that it stands out from your competitors. Well-branded packaging elevates the goods inside, turning it from a product into an experience. By using logos, specific brand colours and slogans on your packaging, you can ensure that your customers have a distinctive experience.

Protection

Before branding, the primary function of packaging is to ensure the internal goods reach their end destination safely. You can protective packaging systems and other customised solutions to safeguard temperature-sensitive products. Branding this packaging will leave a unique look and a great impression on your customers.

Pirate Packaging supplies packaging for businesses around the UK, working with prestigious companies such as Costa Coffee and The Cooperative. Get in touch with Pirate Packaging to discuss your business packaging needs today!