Pet products retailer on global growth path following £300k investment

Manchester-based premium pet product retailer, OurPetsLife (OPL), has secured fresh investment of £300,000.

GC Angels, through investment manager Ranvir Singh, led the funding round, which includes private investment from crowdfunding platform, Seedrs.

The investment will support OPL’s ambitious plans to expand its market reach, further develop exclusive brands, and grow its customer base globally.

According to data from Money Expert, in the UK alone, dog and cat owners spend £18bn per year on products for their pets and the global market is set to be worth £300bn by 2027.

OPL currently partners with 22 distributors in 27 countries but is focused on expanding into new markets to capture a larger share of the global pet care industry.

Founded in 2018 by Elliot Roxby, OPL offers a range of premium products through its six own brands and more than 40 third-party brands, sold directly to consumers via its website and Amazon, as well as through approximately 2,000 pet shops worldwide.

Catering to all pets of all sizes, the business stocks hundreds of product lines, including dog and cat grooming products, ear cleaning kits, treats, accessories and more.

Growing from a bedroom start-up with just £5,000 in seed funding, OPL has already made impressive strides, reaching a £1m+ annual turnover within five years.

In addition to expanding its product range, the business plans to add to its team and customer service operations, using Manchester as its base and creating jobs in the region.

Founder, Elliot Roxby, said: “Coming from a working class background I always dreamed of building a business. I started OurPetsLife from my bedroom, driven by a passion to create something truly special for pets and their owners and it’s been incredible to see how far we’ve come since those early days.

“This investment marks a key milestone in our vision to become a global leader in premium pet products. With this funding, we’re not just scaling – we’re innovating, and with Ranvir and GC Angels behind us, I’m confident we’ll keep delivering high quality products that pet owners can rely on.”

Ranvir Singh said: “The pet product market is one we are really interested in at GCA. In 2023, Butternut Box – a UK tech-driven pet food brand – secured £280m in funding from General Atlantic.

“This shows there is real potential for a company like OurPetsLife to do similar.”

He added: “Their focus on creating premium, unique products that strengthen the bond between pets and their owners really resonates with us.

“With this funding, we’re confident they’ll not only expand their reach, but also raise the bar in the global pet care market.”