Fresh manages Santander Convention for the third year

EVENTS and marketing company Fresh Group has has rubber-stamped its position in the banking sector after delivering the prestigious Santander Convention for the third year.

The one-day event is staged each year in London’s Olympia for 2,500 senior managers from across the business.

Fresh Events, which has produced more than seven events for the global banking giant since 2008, was tasked with creating a ‘World of Santander’ style expo in 2010.

The agency, which is based in Cheadle in Cheshire, managed everything from creative development and delegate management to full technical production and delivery of all presentations and video.

Julie Besbrode, co-founding director at Fresh Group, said: “The Santander Convention is a prestigious date in the events calendar and the 2010 convention was no exception.

“This year’s brief enabled us to really push the boundaries, creating a highly memorable event that captured the very essence of the world’s third largest bank.”

“Winning a hat-trick of events from one of the world’s most respected brands helps to reinforce our position as one of the leading players in the UK events industry.

“Our ability to provide content-driven creative events, video, multi-media and communication production, enables us to manage the entire project from start to finish.”

Matthew Young, communications director at Santander, said: “Once again, Fresh has applied its unique blend of professionalism, creativity and enthusiasm to produce another fantastic Santander Convention.

“As always, the team’s unrivalled expertise has meant the difference between delivering a great event and delivering an unforgettable event.”

Fresh – whose clients include McDonald’s, M&S and New Look – has also teamed up with Santander to host its UK corporate banking conference.