EMS head to Middle East for Ciena

CHESHIRE’S Event Marketing Solutions has hit the road with client telecoms equipment supplier Ciena, beginning a two-month tour of the Middle East.

Ellesmere Port-based EMS has created a mobile ‘Innovation Lab’ which offers Ciena’s international customers a personalised, hands-on experience of the company’s technologies.

The Middles East leg is the latest part of a international campaign which has already visited 31 venues in 11 European countries.
 
EMS is touring Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait allowing Ciena to showcase its networking equipment and software systems , which enable the delivery of next-generation voice, video and data services for network operators worldwide.
 
The roadshow then heads back to Europe, to 50,000 delegates at Mobile World Congress, the annual global technology event in Barcelona in February.
 
EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition vehicle.  The interior allows Ciena to deliver a tailored event day for each client they visit, from workshops to theatre style for presentations and training.
 
Justin Isles, client services director at EMS said: “We are delighted to help Ciena build on its highly effective European tour with a major new territory launch that will allow them to engage one to one with even more customers through to the New Year.

“This campaign has broken international boundaries by offering a truly personalised customer experience in each country, which has been key to its success. It has demonstrated that EMS can deliver a logistically complex operation anywhere in the world.”