Media mix: Tangerine PR; Kenyon Fraser; and more
TANGERINE PR has been appointed by Peugeot UK as its in-house PR support team and to operate its nationwide Dealer PR service.
The Manchester-based firm will support Peugeot’s press office in its management of national PR activity, including model launches, creative campaigns and trade-specific activity, targeting motoring media as well as national print and broadcast.
It will also support Peugeot’s launch of the world’s first diesel hybrid – the 3008 Hybrid4 – and in June the company will replace its existing 207 model with the new Peugeot 208.
Peugeot communications director Andrew Didlick said: “We have a very busy 2012 in prospect, with many new products to bring to market and we decided the time had come to consolidate our agency support.
“Tangerine will support us in two key areas of the business, which were previously supported by separate PR consultancies, and we are confident that their enthusiasm for the brand, coupled with their extensive experience, will give us superb results.”
::
LIVERPOOL marketing and communications agency Kenyon Fraser has won a three-year contract with the Southport Flower Show.
The agency will be providing a marketing and PR service for the event after working with the flower show for the first time last year
Managing director Richard Kenyon said: “We are thrilled to be working with the Southport Flower Show for another three years. It is one of the North West’s biggest summer events, and as an agency the potential to be creative and deliver a marketing campaign with serious impact is huge.
“We are just beginning to make a start on the 2012 festival and are very excited about things to come.”
::
PR Agency One has been appointed by outdoor playground equipment company Proludic to undertake an integrated PR and social media campaign.
Its first task will be to support Proludic’s Sports Legacy Zone concept featuring an online virtual coaching campaign by Olympians Steve Backley and Roger Black.
The campaign will run during 2012 and will also include seminars, research papers and advice for local authorities, schools, and other organisations on how to fund new play areas.
James Crawford, managing director of PR Agency One, said, “With its innovative use of virtual coaching the Sports Legacy Zone is the playground of the future.
“The campaign seamlessly integrates the latest digital and social media with a classic business-to-business press office, but also provides Proludic with content to support their field sales staff.”
