Media Mix: Juice campaigns for No Fear; Paver Smith promotes blind world cup

NORTH West PR agency Paver Smith has created a social media campaign to support the largest disability football event ever held in this country – the IBSA World Blind Football Championship.

The tournament is hosted by the Football Association and takes place at a new £20m international sports centre at Hereford’s Royal National College for the Blind from August 13-22.

The agency hopes its social media campaign, based around Facebook and Twitter, will help people around the world support and follow the event. 

World Champions Argentina, European Champions France and Paralympic Champions Brazil all feature, as well as England which plays its opening fixture against Spain on August 14.  

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STOCKPORT-based Juice Digital has launched a social media campaign for the No Fear Extreme energy drink.

Drinknofear.co.uk, developed by Underground Creative, showcases videos, photos, message boards, blogs and events and product news.

The campaign was launched at the Party in the Park music festival in Leeds on July 25 where pop star Dizzee Rascal, pictured, appeared.