Marketing Lancashire is the organisation responsible for promoting the county on a national and international stage as a great place to live, work, study, invest and visit. We are a not for profit organisation working in the interest of a prosperous Lancashire. We reinvest all our partner contributions into promotional activity, strategic communications, events and partnerships, to further develop Lancashire into a leading leisure, learning and business destination for domestic and international markets.
We work closely with the Lancashire Enterprise Partnership (LEP) to deliver a place marketing and communications strategy that encompasses the whole of Lancashire, promoting sustainable economic development and growth and ensuring that our proposition is better understood regionally, nationally, and internationally.
Lancashire has one of the largest economies in the Northern Powerhouse, with over 52,000 businesses generating £34 billion per year. Marketing Lancashire is utilising the experience and expertise of some of these businesses through our Lancashire Ambassador programme which unites private and public sector organisations, so that these businesses have a platform on which to profile themselves whilst promoting Lancashire’s story.
Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. We work closely with VisitBritain and a wide range of public and private sector agencies. Our activities in marketing and communications, commercial membership and place marketing are all designed to grow the visitor economy and develop the destination as a great place to visit, work and invest.