Edit.TV scores deal with LFC
LIVERPOOL Football Club has signed a deal with local firm Edit.TV allowing it to provide personalised video content for its fans.
The deal is the first that Liverpool-based video search technology firm Edit.TV has signed with a major football club but follows on from its partnership announced with Press Association Sport last month allowing fans to search and edit video content via the YourSportTV service.
Edit.TV’s unique technology, which is backed by 17 patents, will initially be available on a free trial, allowing fans to search, edit and tag videos of recent Liverpool games through the club’s own website.
Matt O’Connor, one of Edit.TV’s directors, said: “We are delighted to have signed a contract with Liverpool FC for the 2011/12 season following a successful trialling of our technology.
“Liverpool fans will be the first in the UK to be able to take advantage of the service which we believe will transform the way they are able to watch their team. They will be able to find the specific action footage they want, such as a Gerrard free kick or Reina save, at the touch of a button.
Andrew Robinson, head of digital media for Liverpool Football Club, said: “We are excited at the prospect of our LFCTV Online subscribers being able to search within and across matches to collate playlists and share with their friends.
“YourSportTV will increase the enjoyment of our fans through its ability to offer a more detailed, analytical, user-driven engagement of match content across domestic and European matches.”
Edit.TV said that its technology can also be used to search news, business and entertainment content. The firm said it is in talks with other major organisations – both sporting and non-sporting – and expects to announce more new contracts in the coming weeks.
