Media mix: Power of 10 for Context; theEword wins Bucky Bingo; and more…
CHESHIRE-based Context Public Relations is celebrating its tenth account win this year.
The Macclesfield agency’s new clients include an online dating website, a vehicle tracking business and a mobile phone recycling enterprise.
Frank Smith, managing director of Context, said: “It is more important than ever to build and maintain a high company profile to ensure that potential customers are given as many opportunities as possible to see a brand.
“These recent account wins are testament to the hard work and dedication of our team and we look forward to working with our new clients to help them achieve the right results. 2009 has got off to a strong start and we look forward to what the rest of the year will bring.”
The most recent additions to the rosta include online bingo portal, Bingo Hideout and money saving website MagicFreebiesUK.
Context has experience of working with online brands, having helped build Carrentals.co.uk from a start-up company six years ago to having a turnover of over £20m.
::
DIGITAL agency theEword has won a development contract for Manchester-based bingo operator Buckingham Bingo.
Manchester-based theEword pitched successfully to secure a search engine optimisation, design and development contract with the bingo company.
It won because of its experience of running marketing campaigns in the online gaming field for clients including Manchester-based provider of online casino games Million-2-1.
theEword will supply search engine optimisation, site design and content to Buckingham Bingo’s online arm, Bucky Bingo.
Al Mackin, managing director of theEword, said: “Buckingham Bingo is a prestigious brand and a household name across the United Kingdom. Thousands of players enjoy its high quality service, both in bingo halls and online every month. We’re looking forward to bringing the game of bingo to a whole new group of players.”
::
MANCHESTER’S Crowne Plaza Hotel has taken on digital agency Rippleffect to improve its email marketing.
Rippleffect has developed a new email marketing system so the hotel can be more targeted with its promotions.
The new system collates information gathered from those who have registered interest on the Crowne Plaza’s website and organises individuals into news groups with specific criteria.
Bob Fairweather, general manager at Crowne Plaza Manchester, said: “The new marketing system makes communication with our customers more efficient and effective.
“For instance, people who use the hotel during the week will only be contacted with weekday offers and likewise for those who visit at the weekend.
“It has allowed us to adopt a more targeted approach that ensures our customers receive live and relevant information to meet their needs and wants.”
Ian Maguire, business development manager at Rippleffect, said: “Email marketing can be a sensitive issue for businesses who don’t want to flood the inboxes of their customers but at the same time need to maintain communication with them.
“The new marketing system ensures that all Crowne Plaza Manchester customers will only be targeted with relevant material which is based on historical data they have supplied.”
::
MANCHESTER-based digital agency Creative Spark scooped two awards at the 2009 Chip Shop Awards, held at Fabric Nightclub in London last night.
Creative Spark won its award in the Best Stationery category with a business card concept created by Ian Hogg and developed by Head Designer Andy Mallalieu for an imaginary masseuse.
The agency, based on Lever Street in the Northern Quarter, was also join winner alongside Saatchi and Saatchi and Realtime UK in the Invent Your Own category for a recruitment advert created for Microsoft, also by Andy Mallalieu.
Neil Marra, creative director at Creative Spark, said : “Chip Shop Awards are especially good because they give space for total creativity, with freedom and the artistic license you wouldn’t necessarily get with other awards.”
Creative Spark has also been shortlisted for Best E-Business Project for its work on the Manchester United Soccer Schools website at the Big Chip Awards, which is being held at the Palace Hotel next Thursday.
