Verve helps revive Farmers Fayre

CHESHIRE brand agency, Verve has helped revive the Farmers Fayre business.

The Macclesfield based firm helped the company revitalise its online presence and boost sales.

Based in Warwickshire Farmers Fayre is a premium farm shop, wholesaler and home delivery service. It  produces traditional farm fresh meats direct from the countryside.

David O’Hearns, creative director of Verve Brands said: “Being both seasonal and selective, Farmers Fayre guarantee locally produced high quality meats and vegetables so we wanted to portray this with a strong rebrand.

“The brand created uses black and white typography/illustrations to reflect the simple honesty of Farmers Fayre, with the photography giving off a traditional and rustic feel.”

The impact of  Verve’s work has been impressive with a 400% increase in overall website traffic, a 20% increase in wholesale sales as well as generating an increase in footfall for their local farm shops.

Nicola Reece, founder of Farmers Fayre said: “Verve has done a fantastic job in
creating a highly effective brand to re-launch Farmers Fayre back into the market.

“The results speak for themselves and we look forward to continued work developing our brand even further with Verve.”

Verve’s other clients Bentley Motors and Carphone Warehouse.