Amaze goes digital

PR and marketing firm Amaze has launched what it calls a “digital nerve centre” to monitor the work it does for clients online.

The Manchester business, which is part of the quoted Hasgrove group, has called the service AmazeOne and says it will presents a view of a brand’s presence across all digital channels through one interface.

Hasgrove’s chief executive Rod Hyde said: “AmazeOne is Amaze’s first product offering and is a diversification for Amaze away from a purely services-oriented business.

“By combining strategy and technology into a single proposition, our customers will have the insight to help their businesses make the most of the ever expanding digital environment.”

The company said AmazeOne will focus on the need to manage a brand through digital social channels, bringing all data into a single view and allowing brands to publish into social channels through this single interface. It will also allow companies to analyse data and study emerging trends.