LinkDirect secures phone directory deal

DOOR-to-door distribution company LinkDirect has clinched a deal to deliver 42 million telephone directories for BT.

The Birkenhead-based business will handle the multi-million pound contract for the next three years.

LinkDirect now delivers the directory in 106 of BT’s 168 distribution areas nationwide and the latest agreement has made it the largest directory distributor in the UK.

Operations director Peter Rand said: “This is a hugely important contract for the whole company and proves the value of building a relationship with a customer over time. That BT has decided to invest so much of its directory business with us is a huge testament not only to our staff, but also our ability to combine reliability and accuracy with an innovative approach to technology.”

Tim Dyke, BT head of production and distribution, said: “This contract cements the excellent relationship we have built up with LinkDirect over the last few years. The Phone Book has a very demanding service level agreement and LinkDirect’s accountability, targeting ability and service levels persuaded us that they were the ideal partner for us.”

Founded in 1995 as a leaflet and free newspaper distribution business LinkDirect now employs employs 26 staff.