N Brown partners with ASOS

Menswear retailer Jacamo, part of N Brown Group plc, has this week started to sell on fashion retail platform ASOS.

The offering initially comprises a capsule collection of around 25 items available in sizes from large to 5XL.

N Brown said the move compliments its digital-first strategy as it continues to increase brand awareness for Jacamo and attract a younger audience.

Over the last couple of years the Jacamo brand has made a step-change in its brand positioning with marketing efforts focussed on communicating the fact that the size specialist retailer caters for any man in any occasion, offering clothes in sizes from small to 5XL.

Martin Roberts, head of buying at Jacamo said: “This is a really exciting opportunity for the Jacamo brand, especially as we continue to drive our digital-first strategy. With ten years of trading under our belt, we have expertise and an established place in the market when it comes to being a specialist fit fashion retailer. We’re confident the Jacamo collection will resonate well with ASOS’s customer base.”

N Brown is headquartered in Manchester where it designs, sources and creates its product offer, and employs over 2,600 people across the UK. Its brands include JD Williams, Simply Be and Jacamo.