Sale Sharks score with Nissan dealership sponsorship agreement

West Way Nissan in Manchester is the latest major company to partner with Sale Sharks Rugby Club.

The dealership, which is the biggest Nissan base in the UK, has signed an 18-month contract with the Premiership side.

As part of the deal, West Way Nissan will have both marketing and branding rights.

In return, dealer principal Dave Gordon, a Sale Sharks fan, has overseen seven Nissan cars being handed to staff at the club.

He said: “We wanted to look at sponsoring another big club in sport, following Nissan’s successful partnership with Manchester City, and are delighted to announce this partnership with an elite Premiership rugby club.

“One of our first moves was to pass on four Nissan Jukes to support staff, two Nissan Qashqais for managers and one seven-seater X-Trail for community use.”

The new corporate tie-up means the only Premiership rugby club in the north west of England now boasts commercial partnerships with businesses including UKFast, Printerland, Red Cow Media, INNSIDE Manchester, Bentley, Bollington Insurance, USN, BMI, Brand Smiths and many more.
West Way Nissan has also joined the Sale Sharks Business Club, a growing arm of the rugby side’s corporate offer.

The dealership will also introduce a variety of offers to Sale Sharks fans, one of which is paying for the value of a season ticket if a fan buys a Nissan.

Mark Cueto Sale Sharks ambassador and commercial director, said: “It’s great to have West Way Nissan in Manchester on board.

“Our staff are already enjoying the fleet of cars that the dealership donated and we are looking forward to the next 18 months of this partnership.”