Oldham toy firm becomes master distributor of Pokémon brand

Oldham-based toys and games designer and developer Character Options has been appointed master distributor in the UK for the global Pokémon brand.

The agreement between Character – a subsidiary of Character Group – and the global master toy licensee Wicked Cool Toys based in USA, will see action figures, playsets, plush, role play and other toys based on the hit Pokémon animated series, join Character’s portfolio from summer 2018.

Jon Diver, joint managing director at Character Group said: “We are thrilled to be adding such an iconic and powerhouse property as Pokémon to Character’s product line up.

“Toys are a major part of the Pokémon brand and bring a tangible dimension to fun for kids.

“The partnership with Wicked Cool Toys spells exciting times ahead and gives Character a tremendous opportunity to add further breadth and depth to our product range; we cannot wait to get started.”

Michael Rinzler, co-president from Wicked Cool Toys added: “Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy.

“We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world. Working with partners such as Character is an important part of that strategy. With them, we know we have found the ideal distribution and marketing channel for the United Kingdom and Ireland.”