ROI drives ahead with Volkswagen deal

Nantwich-based automotive B2B specialist agency Return on Investment (ROI) has secured a five-year-deal to provide fleet sales and CRM support services to Volkswagen Group UK.

More than 50 ROI staff will work with the group’s five vehicle brands, as well as Volkswagen UK Financial Services, in what is thought to be the largest outsourced fleet operation in the UK.

ROI had already successfully managed the existing operation for four years but had to compete in a five month competitive tender process against eight other companies before eventually becoming successful.

ROI’s chief executive, Nigel Sandiford, said: “Our aim is to continue and improve upon the award-winning solution we have provided to Volkswagen Group for the last four years.

“Last year we arranged circa 15,000 test-drives for Volkswagen and put the Volkswagen Group sales team in front of more than 7,000 fleet decision makers helping Volkswagen Group to a record year for sales.

“We are setting ourselves a tough challenge to try and better those figures, but we have huge confidence in our incredibly talented team.”

ROI will operate from newly branded offices in Milton Keynes, where they will support over 50 field-based sales managers with appointment setting and diary management.
The company will also provide a bespoke CRM system, analytics and mobile sales tools.

A lead generation operation for Volkswagen Financial Services will be run from ROI’s Cheshire HQ.

ROI employs over 240 staff across five locations in UK and Europe.

Martin Barrow-Starkey, head of group fleet services at Volkswagen Group, said: “ROI already demonstrated that they were operationally excellent over the last few years of working with us.
“What helped win them the contract though, was a commitment to drive the operation forward with the latest sales and marketing tools and analytics.”