The Co-op gets comfortable for re-entry to £1.6bn bed market

The Co-op has re-entered the £1.6bn bed market with an on-line service.

Co-op Beds said it is looking to grab its share of a sector growing at around 3% a year.

The retailer, which first began selling beds in 1904, says Co-op Beds has formed a partnership with Silentnight to offer beds, headboards and mattresses.

The new on-line beds operation which sits alongside the Co-op’s e-store venture selling a range of electrical items, is further evidence of the mutual’s ambition to increase its digital capacity across all its business areas that include food, funeralcare, legal services and insurance.

Recently the Co-op has announced a digital will-writing service and is trialling car insurance Chatbot, giving users a peek into how much they could expect to pay for their car insurance.

Co-op Beds managing director James Holland said: “The UK beds market is set to take off as the population grows and consumers continue to upsize.

“We believe Co-op Beds offers compelling deals, including at the moment an attractive trade-in deal and all our 4.6 million members qualify for a 5% discount.”