Grafenia extends master licence agreement with New Zealand partner in £4.6m deal

Grafenia, the Trafford-based design and printing business formerly known as Printing.com, announced today it has agreed an 18-year extension to its New Zealand partner, Redshift, which is now targeting Australia.

Redshift has been its master licence partner in New Zealand since 2006.

They have operated the printing.com brand partner network for more than 12 years and in 2016 Grafenia extended their licence agreement to include its Nettl brand and systems.

Redshift currently operates or supports 29 printing.com outlets and 4 Nettl branded studios in New Zealand.

Grafenia announced today: “We’ve now extended our agreement with Redshift for an additional 18 years.

“Under the terms of the master licence agreement, Redshift pay a minimum monthly royalty to Grafenia. The total contract lifetime value equates to a minimum royalty of £4.6m at today’s exchange rate, assuming the contract runs until the first break date in May 2036.

“We’ve also significantly extended the territory to now include Australia. This is also for an initial term of 18 years.2

Last week, Redshift began marketing of the Nettl proposition at a trade show in Brisbane, to Australian graphics businesses.

Nettl is a software toolkit, training and systems which help designers and printers to profitably sell sophisticated website and ecommerce projects to their customers.

Today there are more than 180 Nettl locations in the UK, The Netherlands, Ireland, France, New Zealand and Belgium.

Redshift chief executive Lawrence Evans said “Our New Zealand customers love the Nettl solution so much, we knew we had to bring it to Australia.

“There is nothing like Nettl in the market today. It underpins a profitable business model and delivers for our customers every time.”

Grafenia chief executive Peter Gunning added: “We’re absolutely stoked to partner with Lawrence and the team to start Nettl in Australia.

“We’re looking forward to helping graphic professionals across the country provide innovative websites and clever online systems to their clients.

“Redshift have demonstrated an enormous vote of confidence in our future partnership with their decision to contract for 18 more years. We’re excited by their ambitious plans.”